Professionals in the industry based in 76 countries have offered registrations to the iGB Affiliate London 2022. The incredible move significantly impacted the show, making it the most international and diverse edition of the event ever recorded. According to the Clarion Gaming portfolio director responsible for the iGB brand, the attending group represents a variety of geographical markets and gaming verticals.
Naomi Barton continued to say that an event organizer has to work towards achieving an audience full of senior industry professionals worldwide. In addition, one should consider interests across various verticals to match the emerging trend. According to Naomi Barton, successful editions of iGB Affiliate Amsterdam and iGB Live conducted in Autumn 2021 were incredible. Moreover, statistics have proven that momentum is heading to April in London, where the industry will reconnect. The hot spot for registrations that occurred in February 2022 is all pointing in the right direction.
Who is attending?
Looking at the details of those registered for the show that kicks off on April 13-14th, 73% of registered guests belong to the C level in decision making. However, about 28.7% of the registered guests will be attending the event for the first time. The show is expected to be co-located with ICE London at ExCel London, where 700 exhibitors from over 50 countries will attend. The event brings in the world’s biggest international gaming and gambling brands gathering.
The big win for iGB Affiliate London 2022
The iGB Affiliate London 2022 made a huge announcement that caused waves on the internet after recording 28% more than its 2020 equivalent after looking at registration numbers at the same points in the campaign. Barton added that the number of visitors is very encouraging, considering it is significantly higher than in 2020. Looking at the data with a rational view, 3.94% of the significant proportion are new to gaming, while 11.1% have less than two years old businesses. On the other hand, 28.7% plan to attend the iGB Affiliate London for the first time.
Overview statistics of the attendees
The US representatives take the lion’s share with 43.1%, which is close to half of the total representation operating on the other side of the Atlantic. According to sector interests, the highest percentage of 77% have the desire to connect with casino games. About 61% are interested in sports betting, while 23.8% have confirmed a willingness to connect with esports.
Clarion confirms new April dates for ICE London and ICE VOX
Clarion Gaming confirmed the April dates for its co-located ICE London, ICE VOX, and iGB Affiliate London. The event has attracted 700 exhibitors from over 50 countries, making it the biggest gathering of worldwide gaming and gambling brands. The ExCeL London hosts ICE London on 12th, 13th, and 14th April, with iGB Affiliate London on Wednesday 13th to Thursday 14th April.
According to Clarion Managing Director, the new dates came after consultation with customers due to uncertainty brought by the Omicron variant. The objective was to ensure that staff, visitors, and exhibitors were in a secure environment. Stuart Hunter added that the dates in April would be the most influential in world gaming after bringing 700 exhibitors to ExCel London.
According to Naomi Barton, Director at iGB Affiliate London, the team’s focus is to build on the momentum of the record-breaking show for the iGB brand and consolidate the best brand by delivering the biggest global igaming affiliate show in April.
All eyes are set on April as we wait to see how the show rolls out with the world’s biggest international gaming and gambling brands gathering.